Stape & Arion
Stape & Arion
Stape & Arion, were an urban Latin duo focused on reggaeton, that took the Portuguese music scene by storm with a nationwide tour in 2017, performing over 50 gigs from north to south. Blending their original tracks with reggaeton hits, they earned the title as the Best Latin/Reggaeton Act in Portugal. With the release of three singles, they accumulated over 300K views on YouTube.
Client
Stape
Year
2017
Category
Branding, Graphic Design, Video
Research
Research
The branding and visual concept for Stape & Arion were grounded in a deep understanding of the reggaeton genre and its growing audience in Portugal and beyond. By analyzing the duo’s unique style, market trends, and fan engagement, I was able to create a cohesive visual identity that resonated with their Latin urban sound. The research informed every decision, from the logo and visualizers to the graphic design and web layout, ensuring that their branding appealed to both Portuguese and Spanish-speaking audiences. This foundation helped elevate their presence in the music scene, particularly during their extensive 2017 tour.
The branding and visual concept for Stape & Arion were grounded in a deep understanding of the reggaeton genre and its growing audience in Portugal and beyond. By analyzing the duo’s unique style, market trends, and fan engagement, I was able to create a cohesive visual identity that resonated with their Latin urban sound. The research informed every decision, from the logo and visualizers to the graphic design and web layout, ensuring that their branding appealed to both Portuguese and Spanish-speaking audiences. This foundation helped elevate their presence in the music scene, particularly during their extensive 2017 tour.
Research
The branding and visual concept for Stape & Arion were grounded in a deep understanding of the reggaeton genre and its growing audience in Portugal and beyond. By analyzing the duo’s unique style, market trends, and fan engagement, I was able to create a cohesive visual identity that resonated with their Latin urban sound. The research informed every decision, from the logo and visualizers to the graphic design and web layout, ensuring that their branding appealed to both Portuguese and Spanish-speaking audiences. This foundation helped elevate their presence in the music scene, particularly during their extensive 2017 tour.
Design
Design
For Stape & Arion, I developed a distinctive logo and visual concept that captured their reggaeton vibe while maintaining a professional and modern aesthetic. Co-developing the visualizers with TheWizard, I designed dynamic and engaging graphics that complemented their visualizers and created all their social media content. The art direction balanced vibrant urban imagery with sleek design elements, ensuring consistency across their online presence, promotional materials, and managerial materials (ex. press kit). The web design reflected their energetic persona while providing an easy-to-navigate platform for fans to engage with their music, videos, and tour dates.
For Stape & Arion, I developed a distinctive logo and visual concept that captured their reggaeton vibe while maintaining a professional and modern aesthetic. Co-developing the visualizers with TheWizard, I designed dynamic and engaging graphics that complemented their visualizers and created all their social media content. The art direction balanced vibrant urban imagery with sleek design elements, ensuring consistency across their online presence, promotional materials, and managerial materials (ex. press kit). The web design reflected their energetic persona while providing an easy-to-navigate platform for fans to engage with their music, videos, and tour dates.
Design
For Stape & Arion, I developed a distinctive logo and visual concept that captured their reggaeton vibe while maintaining a professional and modern aesthetic. Co-developing the visualizers with TheWizard, I designed dynamic and engaging graphics that complemented their visualizers and created all their social media content. The art direction balanced vibrant urban imagery with sleek design elements, ensuring consistency across their online presence, promotional materials, and managerial materials (ex. press kit). The web design reflected their energetic persona while providing an easy-to-navigate platform for fans to engage with their music, videos, and tour dates.
Development
Development
The visual identity for Stape & Arion was applied across multiple platforms, from digital to physical collateral. I was responsible for creating all the graphic materials, including posters, banners, and promotional items for their 2017 tour, which spanned over 50 gigs in Portugal, the islands, and even some Spanish locations. The press kit I developed provided a professional yet bold presentation of the duo, making it easier for media outlets and promoters to connect with their brand. Every design element was created to support their nomination and title as the Best Latin/Reggaeton Act in Portugal, further strengthening their presence in the music industry.
The visual identity for Stape & Arion was applied across multiple platforms, from digital to physical collateral. I was responsible for creating all the graphic materials, including posters, banners, and promotional items for their 2017 tour, which spanned over 50 gigs in Portugal, the islands, and even some Spanish locations. The press kit I developed provided a professional yet bold presentation of the duo, making it easier for media outlets and promoters to connect with their brand. Every design element was created to support their nomination and title as the Best Latin/Reggaeton Act in Portugal, further strengthening their presence in the music industry.
Development
The visual identity for Stape & Arion was applied across multiple platforms, from digital to physical collateral. I was responsible for creating all the graphic materials, including posters, banners, and promotional items for their 2017 tour, which spanned over 50 gigs in Portugal, the islands, and even some Spanish locations. The press kit I developed provided a professional yet bold presentation of the duo, making it easier for media outlets and promoters to connect with their brand. Every design element was created to support their nomination and title as the Best Latin/Reggaeton Act in Portugal, further strengthening their presence in the music industry.
Concept
Concept
The concept behind the branding of Stape & Arion was to establish a visual identity that aligned with their urban Latin reggaeton sound while positioning them as leaders in the genre in Portugal. The combination of vibrant graphics, powerful visualizers, and a sleek web presence helped amplify their music’s reach, culminating in over 300K views on YouTube for their three released singles. The logo, graphic materials, and web design not only supported their artistic vision but also contributed to their strong recognition during their highly successful as the top act in the Portuguse Latin music scene.
The concept behind the branding of Stape & Arion was to establish a visual identity that aligned with their urban Latin reggaeton sound while positioning them as leaders in the genre in Portugal. The combination of vibrant graphics, powerful visualizers, and a sleek web presence helped amplify their music’s reach, culminating in over 300K views on YouTube for their three released singles. The logo, graphic materials, and web design not only supported their artistic vision but also contributed to their strong recognition during their highly successful as the top act in the Portuguse Latin music scene.
Concept
The concept behind the branding of Stape & Arion was to establish a visual identity that aligned with their urban Latin reggaeton sound while positioning them as leaders in the genre in Portugal. The combination of vibrant graphics, powerful visualizers, and a sleek web presence helped amplify their music’s reach, culminating in over 300K views on YouTube for their three released singles. The logo, graphic materials, and web design not only supported their artistic vision but also contributed to their strong recognition during their highly successful as the top act in the Portuguse Latin music scene.
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©2024 ANIBAL DUARTE
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©2024 ANIBAL DUARTE
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©2024 ANIBAL DUARTE
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