Me Gusta Funketon
Me Gusta Funketon
Me Gusta Funketon was a popular party concept combining Brazilian Funk and Reggaeton. With two well-known singers and a DJ, it became a hit at summer parties and festivals across Portugal before the Covid-19 pandemic.
Client
Me Gusta Funketon
Year
2019
Category
Branding, Graphic Design, Video
Research
Research
The development of Me Gusta Funketon was fueled by in-depth research into Portugal’s vibrant club scene and the growing popularity of Brazilian Funk and Reggaeton among mainstream audiences. By analyzing audience demographics, music preferences, and emerging trends in nightlife, I identified an opportunity to bring together these two high-energy genres under a unified event concept. This research laid the foundation for a party experience that would resonate with fans of both styles, capturing the spirit and infectious rhythm of Latin and Brazilian beats. Understanding the tastes of this audience was key to crafting a concept that stood out in Portugal’s event landscape.
The development of Me Gusta Funketon was fueled by in-depth research into Portugal’s vibrant club scene and the growing popularity of Brazilian Funk and Reggaeton among mainstream audiences. By analyzing audience demographics, music preferences, and emerging trends in nightlife, I identified an opportunity to bring together these two high-energy genres under a unified event concept. This research laid the foundation for a party experience that would resonate with fans of both styles, capturing the spirit and infectious rhythm of Latin and Brazilian beats. Understanding the tastes of this audience was key to crafting a concept that stood out in Portugal’s event landscape.
Research
The development of Me Gusta Funketon was fueled by in-depth research into Portugal’s vibrant club scene and the growing popularity of Brazilian Funk and Reggaeton among mainstream audiences. By analyzing audience demographics, music preferences, and emerging trends in nightlife, I identified an opportunity to bring together these two high-energy genres under a unified event concept. This research laid the foundation for a party experience that would resonate with fans of both styles, capturing the spirit and infectious rhythm of Latin and Brazilian beats. Understanding the tastes of this audience was key to crafting a concept that stood out in Portugal’s event landscape.
Design
Design
The branding and design for Me Gusta Funketon were crafted to convey the event’s bold, electrifying atmosphere. I developed a visual identity that combined vibrant colors, dynamic typography, and eye-catching graphics, capturing the intensity and excitement of both Funk and Reggaeton music. The promotional materials, from posters and social media graphics to video content, were designed to appeal to a youthful, energetic audience. Every design element aimed to amplify the event’s identity as a crossover between Brazilian and Latin cultures, giving attendees a taste of the high-energy experience that awaited them.
The branding and design for Me Gusta Funketon were crafted to convey the event’s bold, electrifying atmosphere. I developed a visual identity that combined vibrant colors, dynamic typography, and eye-catching graphics, capturing the intensity and excitement of both Funk and Reggaeton music. The promotional materials, from posters and social media graphics to video content, were designed to appeal to a youthful, energetic audience. Every design element aimed to amplify the event’s identity as a crossover between Brazilian and Latin cultures, giving attendees a taste of the high-energy experience that awaited them.
Design
The branding and design for Me Gusta Funketon were crafted to convey the event’s bold, electrifying atmosphere. I developed a visual identity that combined vibrant colors, dynamic typography, and eye-catching graphics, capturing the intensity and excitement of both Funk and Reggaeton music. The promotional materials, from posters and social media graphics to video content, were designed to appeal to a youthful, energetic audience. Every design element aimed to amplify the event’s identity as a crossover between Brazilian and Latin cultures, giving attendees a taste of the high-energy experience that awaited them.
Development
Development
As part of the event’s development, I handled the social media strategy and created targeted video content that showcased the essence of Me Gusta Funketon. This involved highlighting the dynamic personalities of the event’s two lead performers: a Brazilian and a Venezuelan artist well-known in Portugal - Fellipe Faria & Stape - along with the DJ who brought these genres to life on stage. The event’s strong reception helped it gain momentum and expand into Portugal’s summer festivals, connecting with fans of Funk and Reggaeton across the country.
As part of the event’s development, I handled the social media strategy and created targeted video content that showcased the essence of Me Gusta Funketon. This involved highlighting the dynamic personalities of the event’s two lead performers: a Brazilian and a Venezuelan artist well-known in Portugal - Fellipe Faria & Stape - along with the DJ who brought these genres to life on stage. The event’s strong reception helped it gain momentum and expand into Portugal’s summer festivals, connecting with fans of Funk and Reggaeton across the country.
Development
As part of the event’s development, I handled the social media strategy and created targeted video content that showcased the essence of Me Gusta Funketon. This involved highlighting the dynamic personalities of the event’s two lead performers: a Brazilian and a Venezuelan artist well-known in Portugal - Fellipe Faria & Stape - along with the DJ who brought these genres to life on stage. The event’s strong reception helped it gain momentum and expand into Portugal’s summer festivals, connecting with fans of Funk and Reggaeton across the country.
Concept
Concept
Me Gusta Funketon was envisioned as a groundbreaking nightlife concept that would unite two of the world’s most infectious genres: Brazilian Funk and Reggaeton. My role spanned from developing the brand identity to executing the visual and social media strategies that brought this idea to life. This concept, led by performers from Brazil and Venezuela, captured the hearts of partygoers and created a space for cross-cultural musical celebration. Before the pandemic led to its closure, Me Gusta Funketon had become a staple in Portugal’s summer party and festival scene, redefining the nightlife experience with a unique fusion that connected fans of both genres.
Me Gusta Funketon was envisioned as a groundbreaking nightlife concept that would unite two of the world’s most infectious genres: Brazilian Funk and Reggaeton. My role spanned from developing the brand identity to executing the visual and social media strategies that brought this idea to life. This concept, led by performers from Brazil and Venezuela, captured the hearts of partygoers and created a space for cross-cultural musical celebration. Before the pandemic led to its closure, Me Gusta Funketon had become a staple in Portugal’s summer party and festival scene, redefining the nightlife experience with a unique fusion that connected fans of both genres.
Concept
Me Gusta Funketon was envisioned as a groundbreaking nightlife concept that would unite two of the world’s most infectious genres: Brazilian Funk and Reggaeton. My role spanned from developing the brand identity to executing the visual and social media strategies that brought this idea to life. This concept, led by performers from Brazil and Venezuela, captured the hearts of partygoers and created a space for cross-cultural musical celebration. Before the pandemic led to its closure, Me Gusta Funketon had become a staple in Portugal’s summer party and festival scene, redefining the nightlife experience with a unique fusion that connected fans of both genres.
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©2024 ANIBAL DUARTE
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©2024 ANIBAL DUARTE
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©2024 ANIBAL DUARTE
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