Yafeni
Yafeni
Alternative R&B singer-songwriter, Yafeni grew up between Lisbon and Luanda and fell in love with music from an early age. After excelling in the Lisbon Gospel Choir and winning the Miss Congeniality sash at Miss Angola 2011, Yafeni launched her solo career with the single “Beautiful Lies”, produced by SoundSkillz. Her music mixes gospel influences with R&B and pop, reflecting her artistic evolution over the years.
Client
Yafeni
Year
2016
Category
Graphic Design, Video
Concept
Concept
The music video for Yafeni’s "Beautiful Lies" intertwines nostalgic and contemporary elements to evoke a profound emotional experience. The concept contrasts vivid, memory-like footage styled after VHS tapes with a stark, minimalist cyclorama studio. This duality symbolizes the passage of time and the tension between cherished past memories and the poignant reality of the present. By juxtaposing the warmth of old video moments with the cold, empty space of the studio, the video captures the essence of longing and introspection.
The music video for Yafeni’s "Beautiful Lies" intertwines nostalgic and contemporary elements to evoke a profound emotional experience. The concept contrasts vivid, memory-like footage styled after VHS tapes with a stark, minimalist cyclorama studio. This duality symbolizes the passage of time and the tension between cherished past memories and the poignant reality of the present. By juxtaposing the warmth of old video moments with the cold, empty space of the studio, the video captures the essence of longing and introspection.
Concept
The music video for Yafeni’s "Beautiful Lies" intertwines nostalgic and contemporary elements to evoke a profound emotional experience. The concept contrasts vivid, memory-like footage styled after VHS tapes with a stark, minimalist cyclorama studio. This duality symbolizes the passage of time and the tension between cherished past memories and the poignant reality of the present. By juxtaposing the warmth of old video moments with the cold, empty space of the studio, the video captures the essence of longing and introspection.
Production
Production
In producing the video, I employed a dual approach: nostalgic VHS-style sequences were crafted to evoke a sense of wistful reminiscence, capturing the beauty and warmth of past experiences. These were contrasted with modern studio shots in a cyclorama setting, designed to represent emptiness and emotional depth. The production involved meticulous attention to detail in both the filming and the post-production phases to ensure that each element of the video contributed to the overall theme of reflection and emotional resonance.
In producing the video, I employed a dual approach: nostalgic VHS-style sequences were crafted to evoke a sense of wistful reminiscence, capturing the beauty and warmth of past experiences. These were contrasted with modern studio shots in a cyclorama setting, designed to represent emptiness and emotional depth. The production involved meticulous attention to detail in both the filming and the post-production phases to ensure that each element of the video contributed to the overall theme of reflection and emotional resonance.
Production
In producing the video, I employed a dual approach: nostalgic VHS-style sequences were crafted to evoke a sense of wistful reminiscence, capturing the beauty and warmth of past experiences. These were contrasted with modern studio shots in a cyclorama setting, designed to represent emptiness and emotional depth. The production involved meticulous attention to detail in both the filming and the post-production phases to ensure that each element of the video contributed to the overall theme of reflection and emotional resonance.
Direction
Direction
As the director, my vision for "Beautiful Lies" was to seamlessly blend two distinct visual styles to enhance the song’s narrative. The VHS-style segments were designed to convey a sense of nostalgia and the emotional weight of past moments, while the cyclorama studio scenes focused on creating an atmosphere of isolation and introspection. Direction choices, such as lighting and camera angles, were carefully made to amplify the contrast between the warmth of memory and the starkness of the present, creating a compelling visual experience that aligns with the song’s themes.
As the director, my vision for "Beautiful Lies" was to seamlessly blend two distinct visual styles to enhance the song’s narrative. The VHS-style segments were designed to convey a sense of nostalgia and the emotional weight of past moments, while the cyclorama studio scenes focused on creating an atmosphere of isolation and introspection. Direction choices, such as lighting and camera angles, were carefully made to amplify the contrast between the warmth of memory and the starkness of the present, creating a compelling visual experience that aligns with the song’s themes.
Direction
As the director, my vision for "Beautiful Lies" was to seamlessly blend two distinct visual styles to enhance the song’s narrative. The VHS-style segments were designed to convey a sense of nostalgia and the emotional weight of past moments, while the cyclorama studio scenes focused on creating an atmosphere of isolation and introspection. Direction choices, such as lighting and camera angles, were carefully made to amplify the contrast between the warmth of memory and the starkness of the present, creating a compelling visual experience that aligns with the song’s themes.
Editing
Editing
The editing process for "Beautiful Lies" was pivotal in achieving the desired emotional impact. I combined the VHS-style footage with the cyclorama studio scenes to create a fluid narrative that transitions between past and present. The editing involved crafting a rhythmic flow that matched the song’s mood, with careful attention to pacing and visual transitions to enhance the emotional depth. By integrating these contrasting elements seamlessly, the final edit captures the essence of Yafeni’s music and the poignant story conveyed through the video.
The editing process for "Beautiful Lies" was pivotal in achieving the desired emotional impact. I combined the VHS-style footage with the cyclorama studio scenes to create a fluid narrative that transitions between past and present. The editing involved crafting a rhythmic flow that matched the song’s mood, with careful attention to pacing and visual transitions to enhance the emotional depth. By integrating these contrasting elements seamlessly, the final edit captures the essence of Yafeni’s music and the poignant story conveyed through the video.
Editing
The editing process for "Beautiful Lies" was pivotal in achieving the desired emotional impact. I combined the VHS-style footage with the cyclorama studio scenes to create a fluid narrative that transitions between past and present. The editing involved crafting a rhythmic flow that matched the song’s mood, with careful attention to pacing and visual transitions to enhance the emotional depth. By integrating these contrasting elements seamlessly, the final edit captures the essence of Yafeni’s music and the poignant story conveyed through the video.
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©2024 ANIBAL DUARTE
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©2024 ANIBAL DUARTE
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