Craze
Craze
Craze (formerly Clusterize) was an app that connected the right events and performers to the right audience. Inspiring event-seekers with relevant suggestions, keeping them posted about what their favorite venues, artists and closest friends are up to, and helping them score a ticket to the best parties in town.
Client
Craze
Year
2015
Category
Branding, UX/UI, Graphic Design
Research
Research
Research played a pivotal role in the development of Craze, providing critical data to inform design decisions. By analyzing user behavior and preferences, market trends, and competitor analysis, we were able to make informed choices about the app’s layout, color schemes, typography, and overall user interface. This research-driven approach ensured that Craze not only met user needs but also stood out in a competitive market, offering a more personalized and effective event discovery experience.
Research played a pivotal role in the development of Craze, providing critical data to inform design decisions. By analyzing user behavior and preferences, market trends, and competitor analysis, we were able to make informed choices about the app’s layout, color schemes, typography, and overall user interface. This research-driven approach ensured that Craze not only met user needs but also stood out in a competitive market, offering a more personalized and effective event discovery experience.
Research
Research played a pivotal role in the development of Craze, providing critical data to inform design decisions. By analyzing user behavior and preferences, market trends, and competitor analysis, we were able to make informed choices about the app’s layout, color schemes, typography, and overall user interface. This research-driven approach ensured that Craze not only met user needs but also stood out in a competitive market, offering a more personalized and effective event discovery experience.
Design
Design
Craze’s design prioritized usability and accessibility to create an intuitive user experience. The app featured a clean and logical layout, clear hierarchy, and easy navigation, that ensured users could quickly find events of interest. By considering the needs and preferences of diverse users, Craze made event discovery and ticket purchasing straightforward and enjoyable. The design also included high-resolution graphics and merchandising materials enhancing visual appeal and brand recognition across various platforms and media.
Craze’s design prioritized usability and accessibility to create an intuitive user experience. The app featured a clean and logical layout, clear hierarchy, and easy navigation, that ensured users could quickly find events of interest. By considering the needs and preferences of diverse users, Craze made event discovery and ticket purchasing straightforward and enjoyable. The design also included high-resolution graphics and merchandising materials enhancing visual appeal and brand recognition across various platforms and media.
Design
Craze’s design prioritized usability and accessibility to create an intuitive user experience. The app featured a clean and logical layout, clear hierarchy, and easy navigation, that ensured users could quickly find events of interest. By considering the needs and preferences of diverse users, Craze made event discovery and ticket purchasing straightforward and enjoyable. The design also included high-resolution graphics and merchandising materials enhancing visual appeal and brand recognition across various platforms and media.
Development
Development
To ensure a seamless user experience, Craze’s development involved extensive optimization efforts. The app’s performance was enhanced by optimizing code, reducing file sizes, and improving loading times. These optimizations led to a fast, responsive app that minimized bounce rates and maximized user satisfaction. The integration of backend machine learning modules and APIs also contributed to the app’s efficiency, enabling real-time event categorization and recommendations.
Craze leveraged advanced machine learning algorithms to automatically crawl the web for events, categorizing them into 20 distinct categories such as Music, Sports, and Business. This intelligent backend system enabled Craze to learn user interests and provide personalized event recommendations. With over 1.5 million events and a 92% accuracy rate in event categorization, Craze ensured users received the most relevant and trending event suggestions, enhancing their overall experience.
To ensure a seamless user experience, Craze’s development involved extensive optimization efforts. The app’s performance was enhanced by optimizing code, reducing file sizes, and improving loading times. These optimizations led to a fast, responsive app that minimized bounce rates and maximized user satisfaction. The integration of backend machine learning modules and APIs also contributed to the app’s efficiency, enabling real-time event categorization and recommendations.
Craze leveraged advanced machine learning algorithms to automatically crawl the web for events, categorizing them into 20 distinct categories such as Music, Sports, and Business. This intelligent backend system enabled Craze to learn user interests and provide personalized event recommendations. With over 1.5 million events and a 92% accuracy rate in event categorization, Craze ensured users received the most relevant and trending event suggestions, enhancing their overall experience.
Development
To ensure a seamless user experience, Craze’s development involved extensive optimization efforts. The app’s performance was enhanced by optimizing code, reducing file sizes, and improving loading times. These optimizations led to a fast, responsive app that minimized bounce rates and maximized user satisfaction. The integration of backend machine learning modules and APIs also contributed to the app’s efficiency, enabling real-time event categorization and recommendations.
Craze leveraged advanced machine learning algorithms to automatically crawl the web for events, categorizing them into 20 distinct categories such as Music, Sports, and Business. This intelligent backend system enabled Craze to learn user interests and provide personalized event recommendations. With over 1.5 million events and a 92% accuracy rate in event categorization, Craze ensured users received the most relevant and trending event suggestions, enhancing their overall experience.
Concept
Concept
The core concept of Craze was to simplify the process of discovering, engaging with, and attending events. Formerly known as Clusterize, the rebranding to Craze helped reestablish the brand’s audience and market presence. The app connected event seekers with relevant suggestions, updated them on their favorite venues, artists, and friends’ activities, and facilitated easy ticket purchasing. This holistic approach to event engagement ensured users could make informed decisions quickly and effortlessly.
The core concept of Craze was to simplify the process of discovering, engaging with, and attending events. Formerly known as Clusterize, the rebranding to Craze helped reestablish the brand’s audience and market presence. The app connected event seekers with relevant suggestions, updated them on their favorite venues, artists, and friends’ activities, and facilitated easy ticket purchasing. This holistic approach to event engagement ensured users could make informed decisions quickly and effortlessly.
Concept
The core concept of Craze was to simplify the process of discovering, engaging with, and attending events. Formerly known as Clusterize, the rebranding to Craze helped reestablish the brand’s audience and market presence. The app connected event seekers with relevant suggestions, updated them on their favorite venues, artists, and friends’ activities, and facilitated easy ticket purchasing. This holistic approach to event engagement ensured users could make informed decisions quickly and effortlessly.
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©2024 ANIBAL DUARTE
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©2024 ANIBAL DUARTE
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©2024 ANIBAL DUARTE
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