Era Imobiliária
Era Imobiliária
ERA was the first real estate network in Portugal, founded in 1998. The brand is part of the world's largest real estate franchising operator, present in more than 36 countries. In Portugal, Era has more than 200 branches from the north to the south of the country and the islands, more than 2,500 employees and more than 50,000 properties on the market.
Client
Era Imobiliária
Year
2020
Category
UX/UI
Research
Research
The concept for ERA Imobiliária’s website was informed by extensive research into the behaviors and needs of modern real estate customers, particularly the shift towards mobile-first browsing. By analyzing user journeys, search behaviors, and emerging trends in responsive design, I was able to craft a concept that emphasized intuitive navigation and streamlined access to essential features. This research-driven approach ensured that the proposed design would cater to a wide audience, from property buyers and sellers to real estate agents, aligning with ERA’s reputation as a leader in the real estate sector.
The concept for ERA Imobiliária’s website was informed by extensive research into the behaviors and needs of modern real estate customers, particularly the shift towards mobile-first browsing. By analyzing user journeys, search behaviors, and emerging trends in responsive design, I was able to craft a concept that emphasized intuitive navigation and streamlined access to essential features. This research-driven approach ensured that the proposed design would cater to a wide audience, from property buyers and sellers to real estate agents, aligning with ERA’s reputation as a leader in the real estate sector.
Research
The concept for ERA Imobiliária’s website was informed by extensive research into the behaviors and needs of modern real estate customers, particularly the shift towards mobile-first browsing. By analyzing user journeys, search behaviors, and emerging trends in responsive design, I was able to craft a concept that emphasized intuitive navigation and streamlined access to essential features. This research-driven approach ensured that the proposed design would cater to a wide audience, from property buyers and sellers to real estate agents, aligning with ERA’s reputation as a leader in the real estate sector.
Design
Design
The design concept I developed for ERA Imobiliária’s website placed a strong emphasis on mobile-first usability, focusing on delivering a responsive and accessible user experience across devices. The design aimed to provide an effortless property search experience, ensuring users could easily browse listings, contact agents, and manage their searches on smartphones and tablets. By integrating clear navigation, smart filters, and a modern aesthetic, the concept was designed to blend ERA’s established brand identity with cutting-edge digital design principles, resulting in a sleek and user-friendly interface.
The design concept I developed for ERA Imobiliária’s website placed a strong emphasis on mobile-first usability, focusing on delivering a responsive and accessible user experience across devices. The design aimed to provide an effortless property search experience, ensuring users could easily browse listings, contact agents, and manage their searches on smartphones and tablets. By integrating clear navigation, smart filters, and a modern aesthetic, the concept was designed to blend ERA’s established brand identity with cutting-edge digital design principles, resulting in a sleek and user-friendly interface.
Design
The design concept I developed for ERA Imobiliária’s website placed a strong emphasis on mobile-first usability, focusing on delivering a responsive and accessible user experience across devices. The design aimed to provide an effortless property search experience, ensuring users could easily browse listings, contact agents, and manage their searches on smartphones and tablets. By integrating clear navigation, smart filters, and a modern aesthetic, the concept was designed to blend ERA’s established brand identity with cutting-edge digital design principles, resulting in a sleek and user-friendly interface.
Development
Development
Although the website development was later carried out by another agency, my concept for ERA Imobiliária’s website focused heavily on optimizing performance and user experience, particularly for mobile users. The proposed design incorporated responsive techniques to ensure fast loading times and smooth functionality across all devices. The goal was to simplify the property search experience, minimizing friction for users and enhancing overall satisfaction. My mobile-first approach would have helped reduce bounce rates, while encouraging deeper engagement with ERA’s extensive property listings.
Although the website development was later carried out by another agency, my concept for ERA Imobiliária’s website focused heavily on optimizing performance and user experience, particularly for mobile users. The proposed design incorporated responsive techniques to ensure fast loading times and smooth functionality across all devices. The goal was to simplify the property search experience, minimizing friction for users and enhancing overall satisfaction. My mobile-first approach would have helped reduce bounce rates, while encouraging deeper engagement with ERA’s extensive property listings.
Development
Although the website development was later carried out by another agency, my concept for ERA Imobiliária’s website focused heavily on optimizing performance and user experience, particularly for mobile users. The proposed design incorporated responsive techniques to ensure fast loading times and smooth functionality across all devices. The goal was to simplify the property search experience, minimizing friction for users and enhancing overall satisfaction. My mobile-first approach would have helped reduce bounce rates, while encouraging deeper engagement with ERA’s extensive property listings.
Concept
Concept
The core idea behind my concept for ERA Imobiliária’s website was to create a mobile-first platform that delivered an exceptional user experience, catering to both property seekers and real estate agents. My approach focused on providing a clean, intuitive interface with a strong emphasis on usability, ensuring that users could easily find the information they needed, whether browsing on mobile or desktop. By prioritizing user experience and aligning the design with ERA’s overall digital strategy, the concept positioned the brand to stay ahead of the curve in the increasingly competitive online real estate market.
The core idea behind my concept for ERA Imobiliária’s website was to create a mobile-first platform that delivered an exceptional user experience, catering to both property seekers and real estate agents. My approach focused on providing a clean, intuitive interface with a strong emphasis on usability, ensuring that users could easily find the information they needed, whether browsing on mobile or desktop. By prioritizing user experience and aligning the design with ERA’s overall digital strategy, the concept positioned the brand to stay ahead of the curve in the increasingly competitive online real estate market.
Concept
The core idea behind my concept for ERA Imobiliária’s website was to create a mobile-first platform that delivered an exceptional user experience, catering to both property seekers and real estate agents. My approach focused on providing a clean, intuitive interface with a strong emphasis on usability, ensuring that users could easily find the information they needed, whether browsing on mobile or desktop. By prioritizing user experience and aligning the design with ERA’s overall digital strategy, the concept positioned the brand to stay ahead of the curve in the increasingly competitive online real estate market.
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©2024 ANIBAL DUARTE
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