Burger King - Mega Food S.A
Burger King - Mega Food S.A
Megafood S.A. retailed prepared food and drinks for on-premise consumption and conducted business in Spain. In 2018 Burger King acquired Megafood S.A., the brand's largest franchisee in Spain by number of restaurants (a total of 80 located in Andalusia, Extremadura, the Canary Islands, Ceuta and Melilla), for €100 million.
Client
Burger King - Mega Food S.A
Year
2014
Category
Graphic Design
Research
Research
The holiday campaign for Mega Food S.A was based on thorough research into holiday-themed marketing trends and consumer preferences. This research provided valuable insights into effective color palettes, popular holiday symbols, and festive typography styles. By leveraging data-driven insights, I've made informed choices that aligned with the seasonal spirit and resonated with the target audience.
The holiday campaign for Mega Food S.A was based on thorough research into holiday-themed marketing trends and consumer preferences. This research provided valuable insights into effective color palettes, popular holiday symbols, and festive typography styles. By leveraging data-driven insights, I've made informed choices that aligned with the seasonal spirit and resonated with the target audience.
Research
The holiday campaign for Mega Food S.A was based on thorough research into holiday-themed marketing trends and consumer preferences. This research provided valuable insights into effective color palettes, popular holiday symbols, and festive typography styles. By leveraging data-driven insights, I've made informed choices that aligned with the seasonal spirit and resonated with the target audience.
Design
Design
The campaign design emphasized visual appeal. The festive elements, such as Santa Claus, reindeer, and holiday-themed icons, are strategically placed to capture attention and convey a joyful message. The use of bright, contrasting colors enhanced readability and ensured that the key message stand out. The clear hierarchy of information, with prominent placement of logos and festive greetings, facilitated easy navigation and comprehension, making the Christmas greeting card user-friendly and engaging.
The campaign design emphasized visual appeal. The festive elements, such as Santa Claus, reindeer, and holiday-themed icons, are strategically placed to capture attention and convey a joyful message. The use of bright, contrasting colors enhanced readability and ensured that the key message stand out. The clear hierarchy of information, with prominent placement of logos and festive greetings, facilitated easy navigation and comprehension, making the Christmas greeting card user-friendly and engaging.
Design
The campaign design emphasized visual appeal. The festive elements, such as Santa Claus, reindeer, and holiday-themed icons, are strategically placed to capture attention and convey a joyful message. The use of bright, contrasting colors enhanced readability and ensured that the key message stand out. The clear hierarchy of information, with prominent placement of logos and festive greetings, facilitated easy navigation and comprehension, making the Christmas greeting card user-friendly and engaging.
Development
Development
The concept behind the campaign is to blend holiday cheer with brand identity seamlessly. By incorporating recognizable holiday symbols dressed in Burger King uniforms, the design reinforced brand recognition while spreading festive joy. The tagline "Os deseamos Felices Fiestas" (We wish you Happy Holidays) was prominently displayed in a playful and inviting font, fostering a warm connection with the audience.
The concept behind the campaign is to blend holiday cheer with brand identity seamlessly. By incorporating recognizable holiday symbols dressed in Burger King uniforms, the design reinforced brand recognition while spreading festive joy. The tagline "Os deseamos Felices Fiestas" (We wish you Happy Holidays) was prominently displayed in a playful and inviting font, fostering a warm connection with the audience.
Development
The concept behind the campaign is to blend holiday cheer with brand identity seamlessly. By incorporating recognizable holiday symbols dressed in Burger King uniforms, the design reinforced brand recognition while spreading festive joy. The tagline "Os deseamos Felices Fiestas" (We wish you Happy Holidays) was prominently displayed in a playful and inviting font, fostering a warm connection with the audience.
Concept
Concept
The Mega Food - Burger King holiday campaign successfully combined research-driven design choices, user-friendly layouts, and a festive concept creating an engaging and cheerful holiday message. The thoughtful integration of brand elements with holiday motifs ensured that the campaign not only spread joy but also reinforced brand identity, making it a memorable part of the holiday season for consumers.
The Mega Food - Burger King holiday campaign successfully combined research-driven design choices, user-friendly layouts, and a festive concept creating an engaging and cheerful holiday message. The thoughtful integration of brand elements with holiday motifs ensured that the campaign not only spread joy but also reinforced brand identity, making it a memorable part of the holiday season for consumers.
Concept
The Mega Food - Burger King holiday campaign successfully combined research-driven design choices, user-friendly layouts, and a festive concept creating an engaging and cheerful holiday message. The thoughtful integration of brand elements with holiday motifs ensured that the campaign not only spread joy but also reinforced brand identity, making it a memorable part of the holiday season for consumers.
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©2024 ANIBAL DUARTE
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©2024 ANIBAL DUARTE
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©2024 ANIBAL DUARTE
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©2024 ANIBAL DUARTE
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