Ac Morais
Ac Morais
AC Morais is dedicated to insurance mediation, with the aim of helping their clients find the best solution for their insurance needs. With more than 40 years of existance and with a focus on proximity and availability, the company accompanies their clients throughout the insurance purchase process.
Client
Ac Morais
Year
2023
Category
Branding & Graphic Design
Research
Research
The rebranding of AC Morais was grounded in a thorough understanding of the company’s 40+ years of history and their client-centric approach to insurance mediation. By examining their core values of proximity and availability, as well as their established presence in the market, I was able to develop a brand identity that reflected their dedication to guiding clients through the insurance process. The research ensured that the rebranding stayed true to AC Morais' legacy while appealing to a modern audience, emphasizing trust, reliability, and personalized service.
The rebranding of AC Morais was grounded in a thorough understanding of the company’s 40+ years of history and their client-centric approach to insurance mediation. By examining their core values of proximity and availability, as well as their established presence in the market, I was able to develop a brand identity that reflected their dedication to guiding clients through the insurance process. The research ensured that the rebranding stayed true to AC Morais' legacy while appealing to a modern audience, emphasizing trust, reliability, and personalized service.
Research
The rebranding of AC Morais was grounded in a thorough understanding of the company’s 40+ years of history and their client-centric approach to insurance mediation. By examining their core values of proximity and availability, as well as their established presence in the market, I was able to develop a brand identity that reflected their dedication to guiding clients through the insurance process. The research ensured that the rebranding stayed true to AC Morais' legacy while appealing to a modern audience, emphasizing trust, reliability, and personalized service.
Design
Design
The rebranding of AC Morais focused on creating a visual identity that highlighted their professionalism and longstanding commitment to client relationships. The new logo, color scheme, and typography were designed to reflect the company’s focus on trust and accessibility. In addition, I developed business cards and stationery that aligned with the updated branding, providing a cohesive and polished look across all touchpoints. The design aimed to modernize the company’s image while maintaining the personal, approachable feel that clients have come to expect from AC Morais.
The rebranding of AC Morais focused on creating a visual identity that highlighted their professionalism and longstanding commitment to client relationships. The new logo, color scheme, and typography were designed to reflect the company’s focus on trust and accessibility. In addition, I developed business cards and stationery that aligned with the updated branding, providing a cohesive and polished look across all touchpoints. The design aimed to modernize the company’s image while maintaining the personal, approachable feel that clients have come to expect from AC Morais.
Design
The rebranding of AC Morais focused on creating a visual identity that highlighted their professionalism and longstanding commitment to client relationships. The new logo, color scheme, and typography were designed to reflect the company’s focus on trust and accessibility. In addition, I developed business cards and stationery that aligned with the updated branding, providing a cohesive and polished look across all touchpoints. The design aimed to modernize the company’s image while maintaining the personal, approachable feel that clients have come to expect from AC Morais.
Development
Development
The collateral materials I created for AC Morais, including business cards and stationery, were designed to reflect the new brand identity while maintaining practicality and elegance. The business cards featured clean lines and a professional layout, while the stationery was designed to enhance the company’s communications with a consistent and polished look. Each piece of collateral reinforced the rebranding effort, ensuring that AC Morais projected a unified, trustworthy image in every client interaction.
The collateral materials I created for AC Morais, including business cards and stationery, were designed to reflect the new brand identity while maintaining practicality and elegance. The business cards featured clean lines and a professional layout, while the stationery was designed to enhance the company’s communications with a consistent and polished look. Each piece of collateral reinforced the rebranding effort, ensuring that AC Morais projected a unified, trustworthy image in every client interaction.
Development
The collateral materials I created for AC Morais, including business cards and stationery, were designed to reflect the new brand identity while maintaining practicality and elegance. The business cards featured clean lines and a professional layout, while the stationery was designed to enhance the company’s communications with a consistent and polished look. Each piece of collateral reinforced the rebranding effort, ensuring that AC Morais projected a unified, trustworthy image in every client interaction.
Concept
Concept
The rebranding of AC Morais was built around the concept of modernizing their visual identity while staying true to their values of client care and personalized service. By focusing on a fresh yet professional look, the new brand elements aimed to communicate AC Morais’ expertise and their close, long-term relationships with clients. The design and collateral provided a modern facelift, positioning the company to continue growing its reputation as a reliable insurance mediator while maintaining the personal touch that has defined them for decades.
The rebranding of AC Morais was built around the concept of modernizing their visual identity while staying true to their values of client care and personalized service. By focusing on a fresh yet professional look, the new brand elements aimed to communicate AC Morais’ expertise and their close, long-term relationships with clients. The design and collateral provided a modern facelift, positioning the company to continue growing its reputation as a reliable insurance mediator while maintaining the personal touch that has defined them for decades.
Concept
The rebranding of AC Morais was built around the concept of modernizing their visual identity while staying true to their values of client care and personalized service. By focusing on a fresh yet professional look, the new brand elements aimed to communicate AC Morais’ expertise and their close, long-term relationships with clients. The design and collateral provided a modern facelift, positioning the company to continue growing its reputation as a reliable insurance mediator while maintaining the personal touch that has defined them for decades.
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©2024 ANIBAL DUARTE
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©2024 ANIBAL DUARTE
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©2024 ANIBAL DUARTE
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